Market Research
Until joining the Founder’s Institute, I hadn’t thought too much about the market characteristics like growth rate, total revenue estimates, and avg company size mainly because I haven’t had to do too many investor pitches. Sales presentations are a lot different than investor pitches, but they do share one thing in common which is Return-On-Investment. In the electronic health records space, solar installations, or enterprise software your customer is primarily interested in what the rate of payback is and how much your product will increase their productivity. When you approach... Read The Rest →
