Digital Advertising
I went to OCTANE OC’s “Digital Advertising” event yesterday and had the opportunity to meet a lot of super interesting advertising execs including Ryan Steelberg of Brand Affinity. My key takeway of the night was the importance of multichannel advertising. The VP of Interactive Media from the OC Register even talked about the Register’s plan on changing to become a service provider of advertising across platforms, whether it is print, online, or billboards, rather than their old model, which was selling adspace in its newspapers. The Register recognizes that it... Read The Rest →
