The Most Important Marketing Metric for B2B Startups
In one word, it’s REVENUE. How are your marketing dollars being turned into real world revenue and profit. This is why I think it is so important to have a “Growth Hacker” on your team. I think I’m borrowing this term from Sean Ellis.. in fact I know I am. In the growth phase of a startup, its essential that you have a person on your marketing team that is wiling to get his hands dirty, test ideas, fail and iterate. They should be metrics driven with an intense focus... Read The Rest →
